Business and Administration

The Secrets to Managing Business Analytics Projects By Stijn Viaene and Annabel Van den Bunder September 21, 2011 Business analytics projects are often characterized by uncertain or changing requirements — and a high implementation risk. So it takes a special breed of project manager to execute and deliver them. Smart use of information technology can allow for frequent and faster iterations between the design and operating environments, improving experimentation efficiency. Managers have used business analytics to inform their decision making for years. Numerous studies have pointed to its growing importance, not only in analyzing past performance but also in identifying opportunities to improve future performance. As business environments become more complex and competitive, managers need to be able to detect or, even better, predict trends and respond to them early. Companies are giving business analytics increasingly high priority in hopes of