Business and Administration

By  BRODY DORLAND  |  Published:  MARCH 3, 2011 You’ve just finished writing a great new blog post. You’re excited that you’ve shared your ideas and expertise with the world. But what should you do next? As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key. A strong corporate blog can pay big dividends in the form of increased customer engagement and search engine rankings. But what many companies forget is the “marketing” part of content marketing. Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts.  But that’s obviously not going to happen. In reality, the only people who know your post is there are you and your RSS subscribers. After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the tho