DO IT is a process for creativity. Techniques outlined earlier in this chapter focus on specific aspects of creative thinking. DO IT bundles them together, and introduces formal methods of problem definition and evaluation. These help you to get the best out of the creativity techniques. DO IT is an acronym that stands for: D – Define problem O – Open mind and apply creative techniques I – Identify best solution T – Transform These stages are explained in more detail below: 1. Define Problem This section concentrates on analyzing the problem to ensure that the correct question is being asked. The following steps will help you to do this: Check that you are tackling the problem, not the symptoms of the problem. To do this, ask yourself why the problem exists repeatedly until you get to the root of it. Lay out the bounds of the problem. Work out the objectives that you must achieve and the constraints that you are operating under. Where