Marketing: Imagen y comunicación

La imagen y comunicación del marketing juegan un rol fundamental en la percepcion del cliente. Es transversal, por lo que afecta a todas las industrias.
La percepeción del cliente se ve influida por:
1-Lo que sería optimo, es decir el servicio deseado.
2-La percepción de servicio, lo minimo que esta dispuesto a aceptar un cliente para estar satisfecho.

Este minimo esta influido por: las experiencias pasadas en otras empresas similares, compromisos explicitos del servicio, compromiso implicito del servicio y por los comentarios.

Todo lo anterior conforma la percepción del cliente.

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